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The trap behind the popular brand of grilled fish
Source: | Author:pmo4119a9 | Publish time: 2016-03-03 | 16 Views | Share:
Preface: "grilled fish furnace" catering equipment innovation make the "fish" catering culture, similar grilled fish theme restaurant. In guangzhou last year and this year's Shanghai hotel supplies hotel supplies show show, grilled fish furnace equipment exhibition hall is one of the highlights of the kitchen equipment industry in the last two years, luxurious decoration, all kinds of shapes of grilled fish furnace changed our impression of traditional kitchen equipment only pay attention to the function: the original kitchen equipment can also like to play.

Preface: "grilled fish furnace" catering equipment innovation make the "fish" catering culture, similar grilled fish theme restaurant. In guangzhou last year and this year's Shanghai hotel supplies hotel supplies show show, grilled fish furnace equipment exhibition hall is one of the highlights of the kitchen equipment industry in the last two years, luxurious decoration, various shapes of grilled fish furnace changed our impression of traditional kitchen equipment only pay attention to the function:The original kitchen equipment can also play. Domestic equipment manufacturers (green and chi Ming are industrial) is earn rich, then grilled fish as the present situation of the theme restaurant is? The original critics see the famous domestic food and beverage circle Ceng Hui Mr About the depth of the scenery behind the grilled fish furnace.



广州水纹商用厨房设计

Grilled fish history is not back, on street corners booth grilled fish is also a common thing in the world, the multi-purpose iron Fried or baked carbon, impression of one of the most famous is "zhuge fish". In July 2013, my grandma's blockbuster launch new brands "fish", UFO super fish equipment, 19 kinds of 5 kinds of fish, heavy metal bar wind industry, as national food people at this time to my grandma's study of heat, the fish a shocked by the catering sector, shortly after, a shenzhen barge "lean fish",16 to operate 24 hours over the highest average 8-9 times the turnover of about 200000 per day, shocked by the catering sector friend again, and then in the ear of two opened 11 directly-managed stores for three months. That touched again ignited catering sector bosses ambition, all of a sudden "flying fish, fish, the fish, fish, animal husbandry fire fish, fish, fish, fish, furnace carbon fish, big fish, fish wang fish, big fish eat small fish, fire..." All are the first, leaders, innovators and pioneers... Countless kinds of fish to vacate the surface of the water, start a grilled fish.
After a year and a half of grilled fish war in 2015, the grilled fish category, in addition to hear furnace fish continues to urban expansion (changsha kiln fish will open for napa stores), ground fish crazy provincial development thought and didn't expect success, speed is also slow down (opened two stores in changsha hot is normal after 2 months), the other fish are also struggling to keep the 1, 2 stores in the, the grilled fish war seems to tell a small paragraph, the result that the disability.
The present situation of the finish good, grilled fish, friends and familiar with my meal should know, I am not a doctor, but by the underlying source of the phenomenon we explore the incident and the cause of mass casualties?

【 a fire, what fish]

The first: artifact was born.
Grilled fish is not fresh product, and decades later can suddenly resurfaced, comes from an artifact of the research and development, a called "artifact" UFO grilled fish, a 8-12 can be grilled fish, no lampblack easy to operate, 8 minutes, at 100000. , so to speak, not furnace accomplished grilled fish fish, but the "UFO grilled fish artifact" made in China today crazy of grilled fish, some of my clients told me that they work with a training company, in the pre-sale training course, a meeting down less dozens of Taiwan, more than hundreds, bitter meal, rich manufacturers.



广州水纹商用厨房设计


Second: to cook.As far as I know, many purchasing meal, in addition to see furnace fish explore their hot outside, also grilled fish projects can be easy to operate, strong product standardization, chefs rely on very small, and there are most of them are for many years in this batch of customers engaged in traditional Chinese meal, suffering from chef training for many years, finally have such an artifact and projects, can be solved from the root of the kitchen.



Third: larger profits.Do fish per capita higher profits high food circle is consensus, and stable supply of goods, transportation, purchase of fish are convenient, fitness, most of China's urban men and women, old and young are love to eat fish, so the grilled fish meal out of companies have the foundation to the development of the product.



Fourth: franchise chain.Catering for more than a decade, able to quickly copy brand, realize the franchising is many meal enterprise vision, and as a grilled fish simple and easy to operate with a chain products, inadvertently hit the puzzling over again good meal underbelly of enterprises, the fish agent so the coolest and most literary study furnace grilled fish to redefine the grilled fish in a big way, turn a small product once street by the side of the road to a big restaurant.
And, of course, some other objective reasons not this one, every successful restaurant one is not so good, many of them run a decade or two years old restaurant, why the results are not so good, but most of the fish project is opened, less than three months is cool, everyone sighed, "this is all some what ah?"





广州水纹商用厨房设计


"Two, actually, grilled fish brand mostly unsuccessful 】
The first: location. Now the grilled fish brand overall operating methods and forms, basic and same, such as gray for the 8090, after playing the "entertainment catering theme", so before I also mentioned about the advantages and disadvantages of this pattern, here no longer too much to say.



So, we can see, the furnace fish agent of the business are basically in super stores, and many food companies use this product as traditional dinner operation, many shops are open on the street and local stores, most of the fish taste is not perfect and unforgettable, is not bad, so there is no traffic, this product does not have very strong viscosity, and street community shops are doing around the original inhabitants of repeat business, center street community shop business basic is not very ideal.

The second: business model. The two modes in use most projects in fish "dinner and your evening", the former is given priority to with work, more in the majority with business super store fish is this pattern (furnace); Which is given priority to with dinner and supper (basically all of this type of street shop, more in the heavily street shop; Business model is the most important thing in brand positioning and product structure, as far as I know most of grilled fish project positioning and products mostly on fish agents continue furnace structure, little thinking of innovation and on this basis, food taken late at night with dinner market demand, consumer motivation, consumer groups, the per capita consumption is the same?

Third: cross-border integration. Like roast relation is cross-border most, a barbecue grilled fish. And, crossover point is special, the same basic invariably "baked + + wine", is nothing but to "differentiation competition" crossover, fusion, thinking to let consumers to eat grilled fish listen to hi joy looking at performance drink...


But the reality is: "the hungry eat fish too noisy; just out of the bar night in game 2 think music are hi enough; do not have what thing want to see a show of the prick silk feel show brilliant enough; think besides meat swirl's think artificial atmosphere is not open"... Want to meet a lot, but all meet does not reach the designated position, brand out-of-focus is a no-no.

So, the state of reality is detonated on projects, most of whom were at a loss out...


广州水纹商用厨房设计

【Third, take what to save, we grilled fish?


There is no specific, so don't expect immediate effective, to, but for is runs a grilled fish and meal friends already in this project, I have three small advice, for your reference:

The first: agriculture products.Grilled fish project is a restaurant features a single product, so this kind of restaurant style, with a focus on the product comprehensive experience, from the view, smell, taste, hear to give consumers a deep experience comprehensive value of the products. So, put down some grandiose appearance, the management product is content is more than forever.

The second: refined culture.The advantages and disadvantages of fashion culture biggest also clear, is as fast as "go", both fashion, film and television entertainment. Super store can do fast fashion tide culture, but the street is more suitable for do with small cultural connotation and inside information. You don't that would be the cultural nostalgia or heavy, ground fish do little literature than furnace trend more connotative richness and acceptance.

Third: adjustment operation.If you have purchased the UFO artifact, and happened to see this article after stop the crazy grilled fish, then you can use this product as into specialty into the Chinese food, only into the characteristic, also be a increase of signature dishes. If you are already in operation and status is not good, do good to learn city business features hot food taken late at night is how to run a restaurant.




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